Great video thanks Dawg, here's the theoretical run down forgive the critical tone it's Jacques Ellul, those Anarcho primitivists
The average citizen wants to have opinions on domestic and foreign issues. But in reality, he can’t. He is caught between his desire and his inability, which he refuses to accept. For no citizen will believe that he is unable to have opinions. Public opinion surveys always reveal that people have opinions even on the most complicated questions, except for a small minority (usually the better informed and those who have reflected the most). The majority prefers expressing stupidities to not expressing any opinion.
For this they need simple thoughts, elementary explanations, a “key” that will permit them to take a position, and even ready-made opinions. As most people have the desire and at the same time the incapacity to participate, they are ready to accept a propaganda that will permit them to participate, and which hides their incapacity beneath explanations, judgments, and news, enabling them to satisfy their desire without eliminating their incompetence.
The individual does not want information, but only value judgments and preconceived positions. Here one must also take into account the individual’s laziness, which plays a decisive role in the entire propaganda phenomenon, and the impossibility of transmitting all information fast enough to keep up with developments in the modern world.
Besides, the developments are not only beyond man’s intellectual scope; they are also beyond him in volume and intensity; he simply cannot grasp the world’s economic and political problems.
Faced with such matters, he feels his weakness, his inconsistency, his lack of effectiveness. He realizes that he depends on decisions over which he has no control, and that realization drives him to despair. Man cannot stay in this situation too long. He needs an ideological veil to cover the harsh reality, some consolation, a purpose, a sense of values. Only propaganda offers him a remedy for a basically intolerable situation …
If we look at the average man, and not at those few intellectuals whose special business it is to be informed, what do we actually mean when we say this man is informed? It means that, aside from spending eight hours at work and two more commuting, this man reads a newspaper or, more precisely, looks at the headlines and glances at a few stories. He may also listen to news broadcasts, or watch it on TV; and once a week, he will look at the pictures in some kind of news magazine (Time, Newsweek, etc.). This is the case of the reasonably well-informed man, that is, of 98% of all people.
Now,
what happens next to a man who wishes to be informed and receives a great deal of news each day? First, straight news reporting never gives him anything but factual details; the event of the day is only always a part, for news can never deal with the whole. Theoretically, the reporter could relate these details to other details, put them into context and even provide certain interpretations–but that would no longer be pure information. Besides, this could only be done for the most important events, whereas most news items deal with less important matters.
But
if you shower the public with the thousands of items that occur in the course of a day or week, the average person, even if he tries hard, will simply retain thousands of items which mean nothing to him. He would need a remarkable memory to tie some event to another that happened three weeks or three months ago. [or access to a public library
]
Moreover, the array of categories is bewildering — economics, politics, geography, and so on — and topics and categories change every day. To be sure, certain major stories occasionally become the subject of continuous reporting for several weeks or months, but that is not typical.
Ordinarily, a follow-up story on a previous news item appears two weeks to a month later. To obtain a rounded picture, one would have to do research, but the average person has neither the time or desire for it. As a result, he finds himself in a kaleidoscope in which thousands of unconnected images follow each other rapidly. His attention is continually diverted to new matters, new centers of interest, and is dissipated on a thousand things, which disappear from one day to the next.
The world becomes remarkably changeable and uncertain; he feels as though he is at the hub of a merry-go-round, and can find no fixed point or continuity; this is the effect information has on him. Even with major events, an immense effort is required to get a proper broad view from the thousand little strokes, the variations of color, intensity, and dimension the paper gives him. The world thus looks like a pointilliste canvas — a thousand details make a thousand points. Moreover, blank spots on the canvas also prevent a coherent view.
Our reader would then have to be able to stand back and get a panoramic view from a distance; but the law of news is that it is a daily affair. Man can never stand back to get a broad view because he immediately receives a new batch of news, which supersedes the old and demands a new point of focus, for which our reader has no time.
To the average man who tries to keep informed, a world emerges that is astonishingly incoherent, absurd, and irrational, which changes rapidly and constantly for reasons that he cannot understand. And as the most frequent news story is about an accident or calamity, our reader takes a catastrophic view of the world around him. What he learns from the paper is inevitably the event that disturbs the order of things. He is not told about the ordinary — and uninteresting — course of events, but only of unusual disasters and crime, etc., that disturb that course. He does not read about the thousands of trains that every day arrive normally at their destination, but he learns all the details of a train accident....
Especially on articles about benefit cheats, obesity and immigration. 
Comedy gold.
